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Marketing Plan

The work required to become a successful author doesn’t stop with the book launch—you need to do ongoing promotion. Having a marketing...

The Book Launch

Without promotion, something terrible happens…nothing! —P. T. Barnum The day has finally come—the most exciting day in your life and...

Fundamentals of Marketing

If you thought writing a novel was hard, wait until you see what is involved in getting people to notice it. Even the best-written book...

Theme

Theme is difficult to define in that unlike other elements of writing—plot, characterization, and conflict, for example—it is abstract in...

Adjectives, Adverbs & Clichés

Let’s start with some definitions. An adjective is a word that describes, modifies, or clarifies a noun by giving some descriptive...

Transitions

Transitions are the words and phrases that make for a logical connection between sentences, paragraphs, and chapters in your book. Good...

Scene Development

Scenes carry the novel. Whether you write romance or mysteries, fantasies or literary fiction, the key to keeping readers’ attention is...

Dialogue

When done well, dialogue advances the story and fleshes out the characters while providing a break from exposition. But writing...

Body Language

Research shows that people convey thoughts, emotions, and feelings in three different ways: 7 percent verbal—what is said 38 percent...

Setting, Tone, and Mood

Establishing the setting, tone, and mood for your book is an essential element—without these things, the story will feel incomplete to...