Paid advertising can be an effective way to attract people to your site (or wherever you are doing your marketing), so you can strengthen...

You can differentiate yourself from other authors by developing a unique brand and building a platform to be recognized for it. Once you...

Awards can be the catalyst your book needs to bring it out of obscurity and into the spotlight. They can create interest in your book,...

Calling attention to your book is essential for sales, and there are many ways you can accomplish this. Three strategies are discussed in...

It’s all about exposure—the more you and your books get, the more likely you are to increase sales. Here are some ways to increase your...

To sell books, you want to get exposure in places where dedicated followers go to browse and shop for them. That’s the first step. The...

To establish yourself in the industry, to show the world who you are, and to compete on a level playing field with other authors, you...

The work required to become a successful author doesn’t stop with the book launch—you need to do ongoing promotion. Having a marketing...

Without promotion, something terrible happens…nothing! —P. T. Barnum The day has finally come—the most exciting day in your life and...

If you thought writing a novel was hard, wait until you see what is involved in getting people to notice it. Even the best-written book...