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Contests and Awards

Awards can be the catalyst your book needs to bring it out of obscurity and into the spotlight. They can create interest in your book,...

Discounts, Freebies, and Promotional Items

Calling attention to your book is essential for sales, and there are many ways you can accomplish this. Three strategies are discussed in...

Online, Press, and Face-to-Face Exposure

It’s all about exposure—the more you and your books get, the more likely you are to increase sales. Here are some ways to increase your...

Amazon, Goodreads, and Social Media

To sell books, you want to get exposure in places where dedicated followers go to browse and shop for them. That’s the first step. The...

Websites and Blogs

To establish yourself in the industry, to show the world who you are, and to compete on a level playing field with other authors, you...

Marketing Plan

The work required to become a successful author doesn’t stop with the book launch—you need to do ongoing promotion. Having a marketing...

The Book Launch

Without promotion, something terrible happens…nothing! —P. T. Barnum The day has finally come—the most exciting day in your life and...

Fundamentals of Marketing

If you thought writing a novel was hard, wait until you see what is involved in getting people to notice it. Even the best-written book...

Theme

Theme is difficult to define in that unlike other elements of writing—plot, characterization, and conflict, for example—it is abstract in...

Adjectives, Adverbs & Clichés

Let’s start with some definitions. An adjective is a word that describes, modifies, or clarifies a noun by giving some descriptive...

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